AI Agent goal tracking
Included with the AI agentProve what it is worth.
Track two kinds of goal (a visit to a target URL or an ecommerce order) and attribute conversions to the conversations the AI agent handled, within a window you set.
The problem
AI you cannot put a number on
You can see how many conversations the agent handled. What you cannot see is whether any of it led anywhere, which makes it impossible to argue for or against.
- Deflection rates that say nothing about revenue
- No link between an answered question and a completed order
- AI spend justified on feel rather than figures
- No way to tell which kinds of conversation actually convert
Why teams love it
From activity to outcome
Goal tracking answers the only question that really matters about support automation: did it do anything for the business?
- Attribution you can show
- Orders and target-URL visits are attributed to the conversations that preceded them, within your window.
- A window that fits your cycle
- The attribution window defaults to 48 hours and is yours to change: a considered purchase is not an impulse buy.
- Categorised automatically
- Conversions are sorted into categories with AI, so you see what kinds of conversation convert.
- A report, not a spreadsheet
- The goal-tracking report shows the agent’s impact directly, without exporting anything.
What’s inside
Two goal types, one report
Set what counts as a conversion, how long it may take, and see what came of it.
- URL visit goals
- Count a visit to a target URL (a signup confirmation, a booking page) as a conversion.
- Ecommerce order goals
- Count a completed order as a conversion, attributed to the conversation that came before it.
- Configurable attribution window
- Set how long after a conversation a conversion still counts. The default is 48 hours.
- AI categorisation
- Conversions are sorted into categories automatically, so patterns are visible without manual tagging.
- Goal-tracking report
- A dedicated report showing the agent’s impact across the goals you have defined.
- Alongside the standard reports
- Read it next to the conversations, effectiveness and tags reports for the full picture.
Pricing
Included with the AI agentIncluded with the AI agent
Goal tracking comes with every AI agent, whatever Herodesk plan you are on. AI usage is billed per resolution, separately from your plan.
Included with every AI agent, on any Herodesk plan.
Customer stories
Read about our customers’ experience with Herodesk
Meet some of the businesses that use Herodesk for their customer service every day.
Pricing
Choose the plan that fits your needs
Alongside a free version with a selection of features, you can choose from three Herodesk plans. Then add a separate AI agent plan to suit your usage. Right now, you can try Pro free for 14 days.
Herodesk Free
For working on your own
$0
Herodesk Basic
Bring your team together
$34per user / month
Herodesk Plus
Spend less time on routine work
$57per user / month
Herodesk Pro
Keep service consistent as you grow
$80per user / month
AI Agent goal tracking: attribution for support automation
Support automation is usually measured by how much work it avoided, which tells you nothing about whether it helped the business. Goal tracking measures the other side. Define a goal (a visit to a target URL, or a completed ecommerce order) and conversions are attributed to the conversations AI agents handled, within an attribution window you control that defaults to 48 hours.
Conversions are sorted into categories with AI, so you can see which kinds of conversation actually lead somewhere rather than reading a single blended number. The goal-tracking report sits alongside the standard conversations, effectiveness and tags reports, so the agent’s impact is read in the same place as the rest of your support performance.
Goal tracking comes with every AI agent, whatever Herodesk plan you are on, used by webshops, B2B companies and SaaS companies across Europe. Because Herodesk bills AI per resolution rather than per seat, attribution is also how you check the return. See pricing for how resolutions are priced.
Give your team time back
Start your free trial with free VIP onboarding. Meet a product specialist online and get personal help until everything is up and running to your satisfaction.

Jeppe Kornum
Head of Customer Service · Rito
From a Herodesk customer
€25,000
saved on return handling
Read the customer story“Herodesk reduced returns, improved our workflows and saved Rito significant costs”















































































