Seniorshop

The full story

What does your company do?

We operate both a large physical store in Søborg and several webshops, allowing us to help seniors throughout Denmark and abroad. With help from our skilled employees, we now run Denmark’s largest store and webshop selling assistive devices for the elderly.

In the physical store, you’ll find more than 1,500 different assistive devices, from smart kitchen tools, bandages, and grabbers to canes and walkers, all selected to improve customers’ quality of life and make them more self-reliant.

Our webshops offer a similarly wide range of products, so customers in other countries can also purchase quality products from home.

What is the goal of your business?

Our mission remains the same today as when we started: to make everyday life easier for elderly people.

We place great emphasis on both quality and qualified advice, ensuring customers feel secure and well-informed. Therefore, we continuously work to expand our range of assistive devices and ensure they are accessible to everyone, whether they prefer shopping in-store or online.

Why did you choose Herodesk?

We chose Herodesk because it combines all our support channels (email, chat, and social media) in one inbox, allowing the entire team to maintain overview and collaborate on inquiries.

The platform integrates directly with our webshop and WMS, so we always have order data and package information at our fingertips.

Additionally, Herodesk offers several AI features: an AI-driven translation engine that automatically translates incoming and outgoing messages, allowing us to serve customers across languages, and AI agents that generate response suggestions based on previous conversations, FAQs, and product data. These capabilities enable us to respond both faster and more accurately.

What is your favorite feature in Herodesk?

I’m particularly excited about two features: the automatic translation and the AI agent.

The AI-driven translation feature automatically converts incoming and outgoing messages to and from the customer’s language, allowing us to provide personal support without language barriers.

The AI agent creates suggested responses based on our previous customer dialogues, product feed, and company knowledge. This means we can often respond to an inquiry with minimal adjustments, saving time while ensuring consistent, professional service levels.

How does Herodesk make your daily life easier?

By gathering all customer inquiries and related order data in one place, Herodesk makes it easy for our support team to get a complete overview of each case.

The integrations with webshop and WMS reduce the need to switch between systems, and the AI agent delivers pre-generated responses that can be sent or adjusted with just a few clicks. Overall, this means shorter response times, fewer errors, and a better experience for both customers and employees.