Herodesk AI Agents now track the revenue they generate

It sounds impressive. But it doesn’t tell you whether the agent is actually good for your business. It doesn’t tell you if customers who chat with the agent go on to buy. It doesn’t tell you if the agent is saving you money, making you money, or just existing.

We just shipped Goal Tracking for Herodesk AI agents, and it changes that completely.

Goal Tracking gives you two numbers that actually matter: how much you saved in support costs, and how much revenue the agent contributed to. Both visible in one place, for each agent you run.

Here’s how it works.

There are two ways to track goals.

URL-based tracking.

You define a URL, such as your order confirmation page, and assign a value to it. Every time a customer chats with the agent and then visits that URL, we count it as a goal and add the value to the agent’s revenue total. You set the number based on your own average order value. Simple, fast to set up, no integration required.

Direct webshop revenue tracking.

If you already have your webshop connected to Herodesk (most of our customers do), you can use this. We classify every AI agent conversation by intent: purchase intent, product question, order question, and more. Once per day, we reconcile those conversations against your actual orders. If a customer had a relevant conversation with the agent within 48 hours before placing an order, that order gets attributed to that conversation.

If a customer asked about sizing, then ordered an hour later, that order is counted. If they asked about delivery times and bought the next morning, same thing. We match conversations to orders intelligently: if a customer had multiple conversations in the window, we look at which products were discussed and match accordingly.

The result is a dashboard that shows you, per agent, exactly what it’s worth.

Not “it handled 847 conversations this month.” But “it saved you €1.200 in support time and contributed to €18.400 in revenue.”

One number justifies having the tool. The other one makes it a no-brainer.

Goal Tracking is live now for all Herodesk customers. You’ll find it in the AI agent settings under Goal Tracking. If you need help setting it up, our support team is ready.